Welcome to Serai Tour! We are a passionate team of three founders who share a deep love for travel and a commitment to showcasing the beauty of Singapore. Our journey began with a simple vision: to transform how the world experiences Singapore, helping travellers everywhere find connection, understanding and inspiration in her living story.
Why We Started
The world of travel has changed. In the world of social media proliferation, many travellers find themselves seeing a place through the lens of influencers sharing similar pictures, shorts and videos. As a result, many travellers find themselves flocking to the same iconic spots, striving to discover the same hidden gems and capture a moment that has been immortalised thousands of times before. Amid this sea of content, often disjointed and without context, travel has lost its soul.
We started Serai Tour out of a shared desire to reclaim the heart of travel. Where people, culture, heritage, history and authentic connections come together. We recognised that as tourism has grown, so too has the commodifying of the travel experience, turning it into a checklist of photo ops rather than a deep, meaningful adventure.
Our vision is to transform how the world experiences Singapore. We intend to help travellers uncover the layers of her living story, filled with rich histories and vibrant cultures that await discovery. We see travel as an opportunity for connection, to immerse oneself in local traditions, engage with communities and gain insights that enrich our understanding of the world.
By curating meaningful journeys that connect people and places, we aim to bring back the soul of travel. Each journey is designed to help you experience Singapore in a genuine and transformative way. To share stories that resonate and create moments that unveil something new and insightful.
At Serai Tour, we believe in travel that enriches the mind and spirit, encouraging every guest to emerge with a deeper appreciation for the unique tapestry of life that is Singapore. Let’s embark on a journey that ignites inspiration and fosters lasting connections.