Who We Are

The Guides Behind Every Walk

Every Serai experience is led in person by one of our own licensed guides, never a script read by a stranger. Here's who you'll actually be walking with.

Simon

Simon

Co-founder · Licensed Singapore Tourist Guide

Simon brings corporate strategy and international business experience from the Asia-Pacific region to his guiding work, with particular expertise in Singapore's history and heritage, sustainability, and storytelling.

His background emphasises clarity, structure, and purpose in creating experiences that connect visitors to the city's narrative, from heritage walks to corporate team-building experiences.

Singapore history & heritageSustainability & city transformationCorporate team buildingFirst Aid, CPR & AED certified
Shian-Chen

Shian-Chen

Licensed Singapore Tourist Guide

Shian-Chen is a licensed Singapore tourist guide hailing from a semiconductor software engineering background, with many years leading teams across the Asia-Pacific region. The frequent travel gave him an ever deeper appreciation for his home country of Singapore.

A nature lover with a strong conviction in education, Shian-Chen has spent over a decade sharing his passion for nature through immersive guided walks through Singapore's gardens and parks. His personal mission: to inspire every guest to help create a better world where we can all work, live, and play in harmony with nature.

Nature-focused guided walksSingapore's gardens & parksHeritage & multicultural exploration
Jou

Jou

Licensed Singapore Tourist Guide

Jou is a licensed Singapore tourist guide with a world view shaped by years spent in Singapore and Canada. A diverse background in global taxation, radio announcing, and real estate equipped him with the ability to communicate clearly, understand cultural diversity, and stay sensitive to the subtle nuances of what each guest is really looking for.

Jou has a keen interest in architecture, cuisine, culture, and history. His unique Singapore Story weaves these perspectives together to show how the city absorbed, adapted, and assimilated the best of Asian and Western cultures into the modern tropical paradise it is today.

ArchitectureCuisineCultureHistory

Walk With Us

Every experience is led in person by one of the guides above: licensed, local, and genuinely invested in the story they're telling.